OMO Active Auto needed to raise awareness about itsstain removing power. And we found an unexplored touchpoint where the consumer is most aware about stains: the local laundry.
In Lebanon, all laundry clothes are delivered in transparent plastic sleeves. OMO Laundry Shock is a stain sticker placed on the plastic which is easily removed, giving an instant demo as well as an unforgettable surprise. For this, we partnered with Pure Laundry Spa, the largest laundry chain in Lebanon and drove on-the-spot purchases by doubling the stickers as discount coupons.