Activation
Audio hunters
The Dubai International Motor Show is one of the biggest automotive showcases in the world. With every car maker competing to see who shouts the loudest, INFINITI decided to do the unthinkable; a fully immersive experience where the cars, not sales people, do all the talking.
HOW DOES IT WORK
Each INFINITI model was mapped with up to 10 audio beacons, strategically placed to trigger audio bites based on location and motion. All bites are reviews from real INFINITI drivers, a human take on features, design and overall driving experience.
We tracked the full journey of each participant, collecting data of the time and interest spent on each car model, and we used this information to retarget them afterwards with a more personalized and more efficient sales pitch.
