Hello!
After 19 years in the digital space I became more involved with integrated work, in network agencies, building strong conceptual skills along the way.
My can-do approach and drive to be the best integrated creative I can be, make me a valuable contributor to any creative team. I have also been fortunate to have attained awards success both regionally and globally.
Experience
- TBWA\RAAD (2017 - present)
Sr. Art Director
Worked across clients and pitches, providing art and conceptual thinking. Art lead on the Shift+K+F+C Devised the AudioHunters activation for the Infiniti stand at the Dubai International Motor Show 2017.
BRANDS: Nissan, Infiniti, Standard Chartered Bank, KFC, du, QTA - JWT - Dubai (2013 - 2017)
Art Lead on Nike
Developed the visual identity for ‘Nike Most Wanted KSA’. Developed and executed the entire WERUNDXB campaign from design to on-ground activation. Developed and executed the entire ‘Winner Stays’ Nike Football’s World Cup campaign. Designed the Atlantis the Palm website from concept, look and feel to UI.
BRANDS: HSBC, Nokia, Nestle, Coca-Cola, Johnson & Johnson, Heineken, Atlantis, Kinokuniya - Ogilvy One - Dubai (2010 - 2013)
Art Director
Lead digital designer for all things Web 2.0, including websites, apps and banners. Won the Commercial Bank of Qatar pitch with a web concept for a point redemption program. Developed a fresh new art direction style for RSA communications, essentially rebranding their visual identity. Helped develop conceptual & visual solutions for international brands from activation, digital to guerrilla marketing. - The Classic Partnership (2010 - 2010)
Digital Art Director
Lead digital designer for all the digital asks on brands like Splash, Home Centre & Eros Digital - Brandcom (2007 - 2010)
Lead interactive designer
Developed websites, digital banners and mobile Design lead for the launch of ETAStar Properties online, winning four CoolHome Page Design awards Designed animated films for IMPZ
BRANDS: HSBC, Emirates SkyCargo, ETA Star - OMS (2000 - 2007)
Designer & Game Programer
Redesigned the website of Samsung ME, updated it on a regular basis in 2004, Developed several campaign microsites, Programmer for Samsung Fan Club online
BRANDS: InterContinental Dubai, Reckitt Benckiser, Prizestobewon
Awards
SHIFT+K+F+C
Dubai Lynx - 2021
Gold x 2 - Media & Direct
Silver x 3 - Direct & Digital
Bronze x 3 - Media, Design & Activation
Silver x 3 - Direct & Digital
Bronze x 3 - Media, Design & Activation
ARTGAP
Dubai Lynx - 2021
Gold - Art Gap (Design)
Silver - Art Gap Exhibition (Brand Experience & Activation)
Bronze - Art Gap Exhibition (Media)
Bronze - The Book of Art Gap (Print & Publishing)
Silver - Art Gap Exhibition (Brand Experience & Activation)
Bronze - Art Gap Exhibition (Media)
Bronze - The Book of Art Gap (Print & Publishing)
Cresta Awards - 2020
Gold - The Book of Art Gap
Silver - Art Gap Exhibition
Silver - Art Gap Exhibition
WARC MENA - 2020
Gold - Art Gap Exhibition
Loeries - 2019
Gold - The Book of Art Gap
Silver x 2 - Art Gap Exhibition + The Book of Art Gap
Bronze x 2 - Art Gap Exhibition
Silver x 2 - Art Gap Exhibition + The Book of Art Gap
Bronze x 2 - Art Gap Exhibition
MEPRA - 2019
Gold - Art Gap Exhibition
Silver - Art Gap Exhibition
Bronze - Art Gap Exhibition
Silver - Art Gap Exhibition
Bronze - Art Gap Exhibition
Cannes Lions - 2019
PR Finalist - The Art Gap Exhibition
Cannes Lions Print - The Book of Art Gap
Cannes Lions Print - The Book of Art Gap
OMO - Laundry Shock
Dubai Lynx - 2018
Finalist
Infiniti - Audio Hunters
Effies MENA - 2018
Bronze - Activation
Dubai Lynx - 2018
Finalist
Kinokuniya - One Read Leads To Another
Cannes Lions - 2017
Finalist - Print Campaign
Dubai Lynx - 2017
Silver - Print Campaign
Silver - Art Direction
Silver - Art Direction
Boecker - Edible Business Card
D&AD - 2016
Wood Pencil - Direct
NewYork Festival - 2016
Bronze X 2 - Direct & Design
Dubai Cares
Cannes Lion - 2016
Bronze - Media
Dubai Lynx - 2016
Grand Prix
Gold x 3 - Media & PR
Silver x 4 - Integrated, PR & Activation
Bronze x 3 - Direct & Activation
Silver x 4 - Integrated, PR & Activation
Bronze x 3 - Direct & Activation
Effies MENA - 2015
Silver - Integrated
Nike - Winner Stays
Effies MENA - 2014
Gold - Integrated
IKEA - Hidden Banners
Dubai Lynx - 2011
Bronze - Cyber
Sprite - Min Al-Akhir
Dubai Lynx - 2013
Silver X 2 - Cyber
ETA STAR - Microsite
Dubai Lynx - 2009
Finalist X 2
CoolHomePages.com - 2008
Site Of The Day X 2
